Waiting for Someone To Hold My Hand?
I was walking down the street yesterday pondering the latest chapter from Four Hour Work Week which is about creating information products.
More and more I see that I want to get back to creating products of my own.
Then I found myself thinking about an e-book that I needed to pick up about how to make money creating info products. I decided that it would be a great help going forward with my plan.
WHAT???!!!
Luckily I was out walking and not in front of my computer. I was able to catch myself before I paid any money for the next e-book.
What I realized was that there was a very subtle fear in me when I entertain the idea of creating more products and the idea of buying a “proven plan” offers hope to overcome the fear without really having to pay the price of moving through it.
I Wanted Someone to Hold My Hand!
I know it sounds sad, but I believe it to be true. Most of the time we are buying products from gurus is not to get the information, or a blueprint or proven system to get us to our goal. What we are really trying to purchase is a way to get to the money without having to move through our own emotional and intellectual limitations.
If we really wanted the blueprint or system, then we would just implement the first one we purchase, get rich and be done with it. If executed by an Internet business robot, probably any of these e-books could produce a very decent income.
And that’s why, in general these e-books and courses don’t work; ‘cuz I don’t work!
If you think about it in another way; with all of these e-books and products with their big splashy launches: did any of them just follow an e-book to create the system they are selling?
Nope. They invented it. No-one held their hands.
That’s why they sound so great to us, the systems they are selling are new and fresh. But getting to new and fresh comes from blazing your own trail, not from following someone else’s system.
I’m not trying to say that there isn’t any value in purchasing other people’s wisdom or techniques, I do it all the time. But no matter how many you buy, you’ll still can’t avoid discomfort and struggle of doing something completely new. Especially when it comes to the emotionally charged subject of making money.
Update: Terry Dean has a great post that complements my thoughts here called: Information Overload and YouÂ
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Nicholas Grobler » Waiting for Someone To Hold My Hand? added these pithy words on Jul 12 07 at 7:55 amNicholas the copywriter added these pithy words on Jul 12 07 at 7:47 amVery interesting Jon…
One thing I must add… If you have never tasted success on the web or maybe don’t really understand this Internet Monster, then a book or product of a sort can be a great help to lose ones fear of the unknown. Because that is all it is about, fear of what we do not know.
Personally I buy something every now and again, big and small course. Sometimes I cannot afford this, but the “maybe this is the solution” idea creeps up on me.
I am now on the, screw it, let’s do it page. I have read enough stuff and tried enough quick methods.
Even with all my reading and searching there still is no simple method to follow to earn even a small income stream from the web. Or maybe I am completely missing something…
This would be great if it was true and someone could point it out
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Thanks
Nicholas
Jon added these pithy words on Jul 12 07 at 9:22 amNicholas, I really do think those books have their place, almost always there is great information in them. But I am realizing that it isn’t lack of information that holds us back; it’s something deeper than that, something that nothing we cold find in a book will really help with.
“Even with all my reading and searching there still is no simple method to follow to earn even a small income stream from the web.”
I can tell you for a fact that it is easily possible. The problem, for me at least, is that there are so many methods that it is easy to get distracted and move from one to another. I believe this happens because all the methods require certain “success skills” which I identify primarily as the ability to experience discomfort and loss of hope and yet still continue to move forward in a straight line.
Kyle added these pithy words on Jul 12 07 at 10:07 amThis is what self-help writers and publishers count on, that less than 1% of readers will graduate beyond the “7 Habits” “Giant Within” framework so that they can sell them the next book / program down the line.
Congrats on breaking the cycle because it can be a tough habit to break. Just ask dieters who buy into each new weight loss trend but never actually lose the weight.
If there is any power in the 4-Hour Work Week it’s that it really cuts through the BS and makes you realize that your goals aren’t nearly as distant / unachievable as they may seem and makes you question why you haven’t achieved them already. Probably the most important book I’ve read in years!
Nicholas the copywriter added these pithy words on Jul 12 07 at 11:37 amJon
I agree with your statement wholeheartedly. There is something deeper, something more profound, to most this is a wide chasm. Not because it is a real chasm, but because we think it is. I am a deep and strong believer in the greatness within each individual, if only everybody believed with conviction in the unique value they bring.
According to the many books and courses I have read, there are many different ways to earn a living from the web. And you are right in stating that we require certain “success skills” and a bullish attitude to our personal success. That was well put.
I also agree with your statements Kyle. Break the cycle and focus on adding true value, the rest will happen.
Jon, if I may ask. Which streams have you had the most sustainable success with over the years? I work in a small team, my focus is to implement sustainable web businesses for older people. They tend to be very afraid of the web. What I want to do is develop a process people in old age homes can use to build a web business, this is a great passion of mine. The old ones have so much awesome knowledge and they are ignored by society. They have amazing lessons and nobody is listening. The web can break this habit and bring back the days when we listened to the counsel of the elder.
Thus my reason for asking, because it will not be a sustainable process if earning some money is not involved.
All the best!
Meister added these pithy words on Jul 12 07 at 1:14 pmHi Jon and Nicholas,
Great post and follow-up. I’ve got a couple points. First off, I definitely agree about the “Cycle” as well, and I’ve called it quits on those style of books, interestingly enough, with the last one being The 4 our Work Week. Before I read that, it had been upwards of a year since I had touched anything like it. Until that book, I had decided that nothing short of absolute heralding was going to get me to buy. I really didn’t care for it. I found it sensational, and it was BS about pretty much getting rid of your permanent residence and just traveling, and one of the Amazon reviewers put it best when he said the subjects it’s about are covered in better detail in better books by better authors.
The same goes for the Covey stuff. I used to be all about getting my hands on anything Covey I could find b/c I believe in raw human potential, and what we can accomplish when we focus and prioritize, but I realized that these pompously written 400-600 page books don’t really say anything of substance.
Jon, about the home business robot mode you mentioned; I’m not sure every marketing informational product would necessarely bare fruit even if you gave it that kind of determination. If there were such a mode, I was in it last summer when I pursed adsense profits with mass gen. sites. I had made up my mind that I was going to take this all the way and make as much money as possible with it. I was puting in 60+ hour weeks to get it off the ground; I was a PG Insider member, I threw hundreds of dollars on tools and software into it, and in my peak month I passed $1,000, but then I got hit by the google slap along with everyone else, Yahoo shortly followed suit, and it got to the point where the pages were just impossible to get to rank.
I think I was right to jettison it at that point. As far as the unbridled determination of someone who keeps plowing through even when he loses hope and faith, well, I’m pretty sure if I had continued that route I would’ve lost a whole lot of money. In the end I ended up breaking even, which was fair, much better than many do I guess. Anyway, just wanted to chime in. Thanks for putting out such a great blog and keep up the great posts.
Jon added these pithy words on Jul 12 07 at 8:33 pm@Nicholas, sounds like you have a massive information product factory at your fingertips.
I’d be interviewing these folks, with either a pen and paper or audio recorder and setting up systems to sell the interviews as information products. There must be a great wealth of information in all of their experiences.
You will probably need to do a bit of educating to get them to realize the value of things that they take for granted. That seems to be a problem for most when they think of creating their own products.@Meister, I made it to just over $6k at my peak month doing pretty much the same as you, but I couldn’t stomach the feeling of being in an arms race with the search engines. It became clear to me that it wasn’t the right spirit of a business for me, even though the money was good. Ironically I didn’t purchase any ebooks or info to do that, I just saw one forum post that ‘clicked’ for me and I everything else I figured out on my own.
I guess then, there are a couple of measures of a sustainable business: one is the money it puts in your pocket and the other is what affect it causes in your heart. To be really a great long term project both have to be moving in a good direction.
Nicholas the copywriter added these pithy words on Jul 12 07 at 9:11 pmJon
Would you mind sharing that one post you read? Maybe it will go click for me as well…
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Jon added these pithy words on Jul 12 07 at 9:22 pm@Nicholas, I’m too lazy to find it again. It was on the Rich Dad forums, but the “light bulb” moment was triggered by a simple idea that in order to make money from AdSense, which is what I was doing at the time, (which I highly don’t recommend as a business model) the key was to:
…provide crappy content, so that people would click on the ads to find something that more satisfied what they were searching for…
It wasn’t so much that I implemented that strategy directly but, based on my reflection of what that fact really meant, I really started to understand what making money online was all about and the different structures that could be employed to be effective.
Nicholas the copywriter added these pithy words on Jul 12 07 at 9:29 pmMmmmmm – interesting
I will have to ponder the ponder on this one…
As always, it was fun and insightful to talk with you Jon.
Have an amazing weekend!
markinjapan added these pithy words on Jul 12 07 at 9:40 pm@Jon
You wrote:
“But I am realizing that it isn’t lack of information that holds us back; it’s something deeper than that, something that nothing we cold find in a book will really help with.”cold find? !!!!
That’s exactly it – many of us remain in “warm find” with a job b/c the bills need paying and our bellies want filling.
I suspect a lot of those folks who buy into those “make 6-figures with ebooks and adwords mega empires” stories” are still in denial about moving from “warm find” to “hot find”
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And so they oscillate between cold and warm…but rarely hot. That’s too uncomfortable to bear for long…
Anyone hot out there?
Nicholas the copywriter added these pithy words on Jul 12 07 at 9:48 pmIndeed Mark, hot hot hot, it’s nice!
Just a quick note on your comment. We have found that when you are in a job and find something you really enjoy and want to make a living from this, make the move slow, planned and step by step.
Sudden hoop jumping is way too unnecesary. I know this might not apply to you, but I just thought I might share this for future readers.
And I love your “cold find” analogy! Fun.