Typo or Brilliant Marketing?

This falls into the “things to avoid” category. If your running AdWords, make sure you proof read those ads…especially if you go around calling people stupid:

Or maybe it was intentional…what better way to get someone’s attention than to put an obvious mistake in front of their face. We were all victimized by Grade 6 teachers after all.

This could be the best performing ad in AdWords history with its subtle sub plot of stupidity and superiority at finding a typo.

I know people frequently use typos as the targeted phrase for the ad, but I wonder if anyone has ever tested typos in the actual AdWords text as a click through rate factor?

This post was written by Jon Symons, see my short bio. Or use the contact page to get in touch.