Typo or Brilliant Marketing?

This falls into the “things to avoid” category. If your running AdWords, make sure you proof read those ads…especially if you go around calling people stupid:

Screenshot of AdWords Typo

Or maybe it was intentional…what better way to get someone’s attention than to put an obvious mistake in front of their face. We were all victimized by Grade 6 teachers after all.

This could be the best performing ad in AdWords history with its subtle sub plot of stupidity and superiority at finding a typo.

I know people frequently use typos as the targeted phrase for the ad, but I wonder if anyone has ever tested typos in the actual AdWords text as a click through rate factor?

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