Top Secret – The IM Business Model Revealed
After months of exhaustive research I’ve uncovered the source of the current Internet marketing business model.
Here it is, does this seem familiar?
Let me tell you about two people, each working in the same industry. But only one of the two has discovered how to multiply and maximize his talents. A true, but very extreme example:
Two men were mugged. Neither one was harmed.
Mugger #1 took the man:s wallet and all his cash — $85.
Mugger #2 had a different approach towards his business.
Mugger #2 took the other man’s wallet and cash, $70, plus his watch and his Princeton class ring. The watch and ring were not expensive and had no real street value.
Ordinarily, that would be the end of the story.
But, two days later, man #2 walks out of his New York City apartment on his way to the office. He hears someone calling his name. He turns, and there is the man who mugged him, smiling and not at all threatening.
Mugger #2 asks the man if he would like his watch and Princeton ring back. As both items held great sentimental value to him, he said yes.
The mugger offered to sell them back for $500. The man only had $90 with him. The mugger accepted the $90, but instead of returning the watch and ring, he gave the man a receipt from a pawnshop.
Later that day the man went to the pawnshop and paid $80 to reclaim his watch and ring.
Mugger #1 made $85 cash.
Mugger #2, applying simple income-increasing strategies and uncovering hidden assets, opportunities and possibilities, made $70 on the mugging, $60 by pawning the watch and ring, and $90 by selling the pawn ticket to my friend.
Total income: $220.
Okay, sorry for the slightly exaggerated headline, but there is truth to my claim. There is also a great lesson in the story about why some businesses succeed and other struggle.
This story is from the first chapter [free download] of a book by Jay Abraham, who has inspired many of the web’s top marketers.
It’s a very good read, with a similar flavor to Rich Schefren’s Internet Business Manifesto.
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Comments ( 3 )
[...] Art of MoneyRobert Kiyosaki [aka Rich Dad] appreciator, Jon, shares the ways in which he’s stretching his financial mindset. I particularly love this post on Internet Marketing [...]
My favourite blogs, entrepreneurship, personal development & more : All Things Bright by Kathleen Bright added these pithy words on Nov 29 06 at 5:26 pmKenric added these pithy words on Nov 27 06 at 12:02 amThe mugger should have created a stream of reoccurring income by charging the guy $10/month for promising to not mug him anyone.
Jon added these pithy words on Nov 27 06 at 8:40 amI was thinking the same…how to create the recurring income; too easy to trace I think in this illegal example.