SEO Guru Brad Fallon’s Magic Tricks
I was interested in a post that popped up in my RSS reader today by SEO guru Brad Fallon of StomperNet and MyWeddingFavors fame. Since it was Saturday, I figured a little diversion from Internet business obsession couldn’t hurt.
Here’s the entire post from his site [source]:
Who doesn’t enjoy a good magic show? In the last two weeks, I met two professional magicians turned internet marketers. One of them pointed me to this link with a video that’s a spoof about David Blaine. If you like magic or David Blaine, you’ll find it hilarious. (Warning: adult language.) Click here.
I clicked through…the video is hilarious, and heed the warning the language is definitely adult.
After watching I did what most people do when they get to YouTube, I grabbed the URL from the address bar to either blog about it or send it to a couple friends or both.
WAIT A MINUTE…the URL, even though I’m clearly on YouTube, says:
http://www.whatwouldptbarnumsay.com/
Mmmmm, Brad what are you up to?
Let’s figure it out, shall we?
Here’s the link from Brad’s site: http://www.whatwouldptbarnumsay.com/
Which goes to here on You Tube: http://www.youtube.com/watch?v=1d5ac-cD0L4
Let’s say you were a top SEO Guru who had a very popular blog and you wanted to launch a new site about…say, magic tricks. How would you give that domain a nice boost in backlinks, traffic and search engine status.
- Buy a cool domain name: http://www.whatwouldptbarnumsay.com/
- Find a very funny video on YouTube, that with a push from a popular blog could go viral
- Set up the domain name you purchased to “frame” the YouTube video’s original page
- Link to the video from your popular blog with a link to your new domain
- Hope that when people watch the video they will love it and blog about it and send it to their friends using the link in the address bar, rather than the one supplied by YouTube
- If it works your new domain could have hundreds of quality, in context, links pointed to it
- When your site is ready to launch, kill the “frame” and put your new site at that address
- Instant high quality site launched with high SEO status the day it goes live!
Here’s the code that drives the “frame” page. You can see that it pulls the YouTube page in:
——————————————————————————————————
<head> <title>What would P.T. Barnum Say? </title> <META name="description" content="What would P.T. Barnum Say"> <META name="keywords" content="What would P.T. Barnum Say Bengsmack"> </head> <frameset rows="100%,*" border="0"> <frame src="http://www.youtube.com/watch?v=1d5ac-cD0L4" frameborder="0" /> <frame frameborder="0" noresize /> </frameset>
——————————————————————————————————
Wonder if that is a StomperNet official technique?
if so I just saved you some big bucks for your net site launch 
It will be fun to watch the WhatWouldPTBarnumSay.com domain and see what, if anything, Brad does with it and if the SEO magic trick pays any dividends.
- Jon Symons
Pulling back the veil for your Internet business
Browse Timeline
Comments ( 2 )
Jecklin added these pithy words on Feb 08 07 at 11:06 amHmmm…sounds like a Ben Mack trick to me.
are other examples.
Note the meta tags.
Ben GS Mack was a professional magician.
Think Two Products Ahead, written by Ben, is an awesome book.
Ben Mack added these pithy words on Feb 08 07 at 12:43 pmben,
This video is too intense for the viewing
pleasure of most people.If I show you the funniest video you
have seen in 2007, will you blog about
it?My friends made this… I think it is
buzz-worthy…click now please…
==> http://WhatWouldPTBarnumSay.com ==> –> ONLY forward to friends
who aren’t squeamish… ==> –> ==>WARNING: For the sake of your nose…
DON’T DRINK ANYTHING while watching
the end of this video.Another WARNING: profanity –> no nudity.
Humiliating? –> No, just David Blaine…
WATCH the 6-minute VIDEO HERE…
==> http://WhatWouldPTBarnumSay.com ==> –> forward to friends who
write reviews of books please…==>Hey look, I’m trying to create a viral
email to spread the word of my recent
book: Think Two Products Aheadwe live in an Attention Economy and I
hope you find my ideas worthy of the
attention of friends like youwe are the media
My Bill Hicks tribute sites and book have
alienated me from Big Business. I can
use your help…to learn more please read…
==> http://MyFirstBestSeller.comBennington College kid writes a
business book? Yes.There’s Buckminster Fuller quotes
and positioning discussions around
how a regressive tax was renamed
the fair tax.“Creating loyalty beyond reason
and moving from irreplaceable to
irresistible is job #1 for all marketers
today. Mack’s book will help you get there.”
-Kevin Roberts, CEO, Saatchi & Saatchi WorldwideThank you for your considerations.
Warmly,Ben
Think Two Products Ahead:
Secrets the Big Advertising Agencies Don’t
Want You to Know and How to Use Them for
Bigger ProfitsBy Ben Mack
Foreword by Mark Joyner, Afterword by Dave Lakhaniyeah, it’s a business book. being broke sucks
and business books sell 12X what the average
book sells and barely anybody bought my
first novel Poker Without Cardsspare me your hate mail. as bill hicks said…
“The truth is, the majority of people are very reasonable.
They don’t write letters when something offends them on TV.
‘Cause reasonable people know that IT’S JUST FUCKIN’
TELEVISION! And not only that, reasonable people HAVE A LIFE!”
-Bill Hicks 1993
Quoted from Love All The People
http://www.softskull.comthis is just an email. not hate mail please. blog about me
More than just a book on branding, THINK TWO PRODUCTS AHEAD: Secrets the Big Advertising Agencies Don’t Want You to Know and How to Use Them for Bigger Profits (Wiley; January 2007; $21.95; Cloth), is about what it takes to innovate and succeed in competitive markets. By coupling branding efforts with product innovation, marketers and managers can get far more bang for their marketing buck. Author, Ben Mack shows readers how to do just that, giving them the power to brand products and companies using the same tools as the big boys.
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* Mack breaks down the identical branding schemes of virtually every big ad agency. While each ad agency has a different name for their branding scheme, with different labels and pictures, they all use the same three-step construct.
For marketers, managers, entrepreneurs, and executives, THINK TWO PRODUCTS AHEAD is a valuable resource in the effort to connect products and brands with consumers- without hiring a high-priced ad agency.
About the Author
Ben Mack is a sales and marketing expert and author. Winner of AMA’s Edison award and EFFIE, Mack is a career ad-man. He has worked on a number of high-profile ad campaigns like Cingular, Mitsubishi and Publix with such ad agencies as Deutsch, J. Walter Thompson, WONGDOODY, BBDO and WestWayne.THINK TWO PRODUCTS AHEAD:
Secrets the Big Advertising Agencies Don’t Want You to Know
and How to Use Them for Bigger Profits
By Ben Mack
Wiley; January 2007
$21.95; 978-0-470-05576-6; ClothATTENTION REVIEWERS
For the convenience of your readers, please include the following in your review: Wiley books are available at your local bookstore or by calling 1-800-225-5945. In Canada, call 1-800-567-4797.
For the latest on what’s happening at John Wiley & Sons, check out our
World Wide Web site at: http://www.wiley.com“I call Mack whenever I have a question about branding and he makes everything clear and even easy and obvious. Think Two Products Ahead is like talking with Mack because every chapter gives you newfound clarity and you see how easy and profitable branding really should be.”
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-David Garfinkel, author of Advertising Headlines That Make You Rich