Pipeline Profits - Let’s Take Another Look

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A couple weeks ago I took aim at Pipeline Profits. Just to clarify it wasn’t because I thought what they were selling didn’t have value, it was because the way they were selling it was designed to create false hopes and liberate people from their money; whether the system was right for them or not.

I found out about the Pipeline Profits system from Andy Jenkins of StomperNet fame who earned an “unsubscribe” from me for the way he pumped up the hype on this latest Internet Marketing flash in the pan.

A Good Marketer Sees Opportunity in Everything

John Reese must have felt the same as me, but rather than opening up his blog and pounding out a post taking shots at the Pipeline dudes, he thought, “Even though this thing is being over-hyped and people are getting more and more skeptical about being fleeced by Internet Marketers, what if there is good material in there. How can I pass that value on to my clients and not be affected by the backlash?”

Here’s a few clips from the email that John sent out:

And you’ve most likely seen a few of the videos by “Buck
and Brock” who allegedly brought in over a million bucks
in 90 days using some new ‘twist’ on list building.

(I’ll reveal what they are actually doing in a moment.)

Anyway, you’ve probably noticed that I haven’t mentioned
them or promoted their upcoming course…

Well, there’s a good reason for that…

I THOUGHT THEY WERE FULL OF CRAP!

And it continues…

Well, I just found out *I WAS WRONG* about ALL THREE
of those things and feel a bit silly now…

This past weekend, I met Buck and Brock (the guys everyone
are talking about) at an invitation-only seminar in San Diego….

Buck and Brock seemed very nice and I asked them if
they’d have lunch with me so I could pick their brains –
I was really ‘curious’ to see what they were up to and
what they were really doing.

and then…

Essentially what they’ve done is identified three major “kinks”
in the usual process that needed to be overhauled:

1. All co-registration suppliers are not created equal — not
by a long shot. They started running test campaigns
with a lot of different suppliers and found the small few
that provide the best leads — i.e. the ones that buy stuff
at a much higher rate than the others.

2. If you don’t know what content and ‘approach’ to send
the new leads *INSTANTLY* when they request your
information you might as well as kiss your advertising
dollars goodbye.

3. By knowing how the real co-registration industry works
behind the scenes (tons of brokers involved) they figured
out how to eliminate the usual “$10,000 minimum buy”
so new lists can be quickly generated (and more importantly)
TESTED for much, much less — i.e. without much risk
before you ‘ramp up’ the overall process and generate
a HUGE number of subscribers.

So the bottom line is, I’ve checked these guys out and
they’re OK. They’re legit, they know what they’re doing,
and you’d benefit from what they can show you.

That’s how a real pro handles a problem, turn it into an opportunity. John realized that maintaining the trust he has built with his email list subscribers is the number one priority.

You do that by not just pumping something because it can make you big money but rather you actually check it out and make an honest recommendation. John Reese just took all the hype and insinuations of easy wealth and tossed it out the window; where it belongs.

Then he rolled up his sleeves and found the real business value in the product and, knowing that it would only be interesting to a small percentage of people on his list, he focused on getting the value into the hands of the folks who would benefit from it…not on making as many quick bucks as possible.

If you are going to check out Pipeline Profits <– this is John Reese’s affiliate link…he deserves the commission. You may also want to hop on his list at Marketing Secrets.

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