Art Of Money

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By whatever magic of nature, science or criminal activity, you’ve achieved a baby, but for god’s sake before you name the thing, make sure the domain name is available.

“…One of the criteria was, if we liked the name, the domain had to be available,” Pankow said. It was, and Pankow quickly grabbed Bennett’s online identity.

A small but growing number of parents are getting domain names for their young kids, long before they can do more than peck aimlessly at a keyboard.

It’s not known exactly how many, but the practice is no longer limited to parents in Web design or information technology.

They worry that the name of choice might not be available by the time their babies become teens or adults, just as someone claimed the “.com” for Britney Spears’ 11-month-old son before she could.

The trend hints at the potential importance of domain names in establishing one’s future digital identity.

Full story about domaining your brats on Wired.

Adds a whole new revenue stream to all those affiliate and MFA (made for AdSense) sites for “baby names.”