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Passive Income Tips - Edition #10

118 subscribers! Thank You for Being one of them.

1.) Product of the Week - Butterfly Marketing Manuscript
2.) Jon's Business Update
3.) Website Spotlight - WeFeelFine.org

See all the Passive Income Tips Newsletter Archives

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Product of the Week
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If you have a computer, you probably heard of the Butterfly Marketing Manuscript which was pumped by every Internet marketer in cyberspace during the last couple weeks.

Most of them earned the unsubscribe click from me because it was clear they never even read the poop they were promoing.

I did take a look at the so called "Leaked Chapter"

http://artofmoney.org/downloads/butterfly_marketing.pdf

this week and did find some worthwhile stuff in there. The material is geared to people who create their own products and this chapter covers what to do after you launch. Basically how to give your affiliates the tools they need to easily sell your products.

I haven't bought the whole manuscript, nor do I intend to [I admit I was tempted] but then I figured the $1400 Butterfly Marketing package is probably the real product to get if you want all the scripts and tools to do the stuff in the manuscript - but I highly doubt I will being buying that one any time in the near future either.

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Jon's Business Update
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Today’s newsletter features the soon to be smash hit TV game show: “What’s wrong with this company?”

The case study for today is an upstart Internet company. The entrepreneur running the corporation is a lover of life and business and sees potential everywhere he looks. Show him an empty roll of toilet paper and he’ll give you a great idea to make money online with it. Spawning ideas with huge profit potential is not a problem for him, which is a huge advantage for this company.

Current projects, both active and completed include:

1. Affiliate niche sites – stable … with effort could produce medium term income boost.
2. Real Blog Videos – completed … need promotion to grow sales.
3. Alternate Ads Kit – 60% complete.
4. Traffic Selling System – 5% complete … design phase, huge potential, big project that will take 1 year minimum.
5. More Blog Related Info Products – 5% complete … design and develop more products.
6. Sales Letter Reseller – 2% complete … a combination of selling products and affiliate sites and list building.
7. Write Daily Content for Art of Money – ongoing … highly enjoyable, very low return on hours spent.
8. “Passive Income Tips” Newsletter – weekly … highly enjoyable, low return on hours spent.
9. Miscellaneous Projects – ongoing and many … monetizing any of the 100s of sites and domain names the company owns
10. AdSense niche sites – stable … with some effort could quickly produce a short term, semi stable, income boost.
11. [Corporate Maintenance – ongoing and many … bookkeeping, taxes, computer maintenance, domain renewals, hosting maintenance for 3 registered corporations]

Such is the talent of the entrepreneur that any one of these projects could and should produce substantial revenue given enough time and energy.

Let’s look at the current bottom line for this company:

Monthly Income:    $2500
Monthly Expenses:     $4000*
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Monthly Profit:  ($-1500)

*since they have no other income this includes a modest salary for the staff :)

This chart has been consistent for the last 3 months.

Mmmm, so what’s happening to all that potential?

Imagine you were an employee with this company. You are confident in your skills to fulfill all the tasks required for all the projects listed above.

But every morning you come into work and get presented with the above list of 11 possible tasks and told to have a productive day as the entrepreneur goes off to Starbucks to dream up more new fantastic ways to make money online!

Let’s see, great business ideas and vision, very capable technical staff…isn’t that the recipe for a successful business?

Oh My God…I’m living the eMyth!

Did you identify the problem? Anyone who has read [and if you haven’t go and read it … right away!] the eMyth should figure it out easily.

A successful business needs to have in place three distinct skill sets: entrepreneur, technician and MANAGER!

Jigsaw Online Media Inc. has no manager.

A manager is the go between that balances the needs of the technician, the entrepreneur and what is best for the business.

It is a manager’s job to take the ideas from the entrepreneur and prioritize them; fit them into the long and short term needs of the company and taking into consideration the current limitations, of resources, that the business faces.

In the example above this company [my company!] should be able to move to profitability relatively easily with a manager on the scene.

A manager needs to:

1.) Set an ASAP short term goal for getting to a Cashflow positive position.
2.) Decide which of the list of projects is the best candidate to focus on to get that short term goal accomplished.
3.) Decide which of the rest of the projects need to be placed into an “inactive” state so no further resources are expended on them.
4.) Create a medium term plan for moving from Cashflow positive to the companies medium term goal of a monthly 10k positive Cashflow.
5.) Create a long term plan to reach the company’s 3-5 year goals.
6.) Give the worker [our technician] some clear direction about how to spend his time based on the decisions in the previous steps.

Step 6 is the most important job the manager has. Our worker has been drowning in a lack of structure and direction.

In most cases of course, like in our example of my business, with the ultra small business it will be one person attempting to wear all three hats. But I’m seeing that, just like in a big business, all three are distinct and need to be treated as separate roles.

It is normal that one or two will come more naturally than the other[s] but none of the three can be neglected or there is certain trouble. For me, I came to these realizations when the part of me that is the technician became less and less satisfied because I was never getting anything done…constantly burning my energy going from task to task.

I’m looking forward to having the manager show up for work on Monday morning and getting a healthy flow back into my business…I was afraid if things got much worse the technician was going to quit and go back to his well managed corporate gig. :)

Thanks for reading,

Want to say hi, or make a comment?

....http://artofmoney.org/contact

Jon

http://www.ArtOfMoney.org/
http://www.RealBlogVideos.com/

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Website Spotlight
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"An exploration of human emotion, in six movements."

"Every few minutes, the system searches the world's newly posted blog entries for occurrences of the phrases "I feel" and "I am feeling". When it finds such a phrase, it records the full sentence, up to the period, and identifies the "feeling" expressed in that sentence (e.g. sad, happy, depressed, etc.). Because blogs are structured in largely standard ways, the age, gender, and geographical location of the author can often be extracted and saved along with the sentence, as can the local weather conditions at the time the sentence was written. All of this information is saved."

Take all that and organize it into and interactive cloud of human feeling and you end up with: http://www.WeFeelFine.org