Are You Working in Google’s Sweatshop?
If you have Google’s AdSense on your site then please raise your hand and say YES [You can add Amen if you like too].
Do you remember the scene in the first Matrix film where they show the reality of the earth and the humans are all being used as batteries. Even though their life energy is being sucked out of them they are content because they are fed a constant illusion of how great life is.
Using AdSense on your website is just like that. You may have a good income…maybe even great income, by most measures, but do you have a real business…no.
Do you have control of your customers? No. You give away the rights to monetize your customers for 35 cents a piece and you have no way of ever contacting them again.
Can Google turn off you revenue without reason and without warning? Yes. Did you know that even if you had earned $10,000 dollars and it was the 29th of the month and Google decided that you have committed click fraud they can terminate your account and you’ll lose that month’s revenue? That sounds a little sweat-shopish.
Think of AdSense as this huge harvester of Internet traffic. It goes around to all the little websites and practically steals their traffic for pennies and gives it to merchants who turn it into big bucks.
This kind of thing gets people pretty excited…they read about how Nike makes sneakers in the Philippines and pays workers $3 a pair and then sells them for $150, but it’s the same on the web with AdSense. You sweat on your blog creating content and building traffic and then you sell it at sweatshop prices because you don’t have enough business sense to realize where the real value is in your traffic.
What if that click that you’re getting 35 cents for on average is turning into $20 on average on a merchant’s site? Wouldn’t that be kind of the same as with Nike? But what’s more amazing is that all us blogsters think it’s so fantastic that AdSense graces us with a couple bucks each month.
We really are living in the Matrix. I have no evidence that such a ratio is the reality, just call it a hunch…think of it this way, why would so much money be pouring into the AdWords system, if it wasn’t yielding a very good return.
At least think about taking the red pill and having a look around at what is really going on on the web. Here’s a chart of what I call the “Internet business food chain”:
- Sell Your Own Products
- Sell Other People’s Products to Your Email List
- Sell Other People’s Products off of your website [Affiliate]
- Create Content and Sell Your Traffic with AdSense
- Buy Traffic [keyword bidding] and direct it to someone else’s products
The higher you are on that list, the more you have a real business, the more money you can potentially make and the less you are vulnerable to the whims of other people, some of which don’t care very much about you.
Okay that’s my rant for today…say it once with me…”Just Say No to Crack-Sense.” You can do it, it isn’t as hard as you think to begin to move up the Internet business food chain. Brainstorm a few product ideas related to your site and spend some time developing them.
…Stay tuned for more info on getting Crack-Sense free.