How to Write Selling Emails

For bloggers, email is the communication medium of choice.  We reach out to readers via email, we form partnerships over emails, we convince advertisers to hand over dollars via email.  But are we using emails effectively?

Let’s look at the components of an email.

Your Email Address

Jon has already written a very good post on How To Choose An Email Address so I won’t rehash that well covered territory. 

The Subject Line

I’ve received emails with no subject line at all or only slightly better those ugly fwds.  What a waste of precious real estate!  The subject line is like your blog post title.  It’s what gets your email prioritized.  Do you want the recipient to open it now, later, or never? 

I spend more time on the subject line than on any other part of the email, trying to hook the recipient into reading my email now.

The Body

There’s a saying in the writing world that the purpose of line one is to drive you to read line two.  The purpose of line two is to drive you to read line three.  And so on.  That holds true for emails. 

• Keep the message short. 
• Use language your recipient understands (no fifty cent words for me please). 
• Break up your content into bite-sized morsels. 
• Spell check (emails can be last forever, maintain your professional image). 
• Always end the email with the action or next steps needed.  Emails should have a purpose (even if it is to merely keep in contact).

Attachments

Being virus wary, I don’t open attachments unless the sender tells me what the attachments are and why I should open them (the same with links).  Of course, don’t send large attachments without giving recipients a heads up (you don’t want to be known as the person who ground their system to a halt).  

Copywriters use emails to friends, families, everyone to practice on.  Why?  Because a good email is a like a good piece of copy.  It hooks, it sells, it drives action.  Ask yourself are your emails doing that?   If not, its time for a rewrite.

***This guest post has written by Kimber. Who blogs on No Limits Ladies and K’s Blog. 

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