How Not To Sell Me Something

This post is the second in my Business Basics series. Last week I started with Got Business? and so this week I thought I dive right in with a real life business case study called: “How Not to Sell Me Something” that touches on the real secret to being successful in business…giving a shit.

The study is of the various [this is only a small sampling] emails I received pumping [pimping] the recent “Butterfly Marketing Manuscript” and my commentary on the level of caring that went into those emails.

“How Not to Sell Me Something”

From the Earner’s Forum boss – Lee Dodd

As Earners and those who want to Earn more, it is important to keep up with the latest and best strategies for making money online.

Joel Comm has shared with me the news of Mike Filsaime’s Butterfly Marketing Manuscript, and I felt it was important enough to share it with you.

Last year, Mike released his Butterfly Marketing course to the tune of $1447. It sold out over 1500 copies the FIRST WEEK!

But now, you can get the CORE of this course, the 100-plus page manuscript, for just $97.

It’s a no-brainer for our members and I highly recommend that you grab a copy right away, as Mike has indicated that the price will go up shortly.

Translation:

I don’t have the time of day for this kind of crap, but it’s got all the right names attached to it and loser’s like you usually buy this kind of drivel hoping you’ll actual earn a couple bucks online so I couldn’t help myself and thought, well if you going to toss away 97 bucks I might as well get my 70%.

-1 Stars -*

From Rich Schefren:

Hey Gang,

I’m VERY busy right now, so I’ll keep this one short.

I’ve interviewed a few coaching club members who were
kind enough to spill the beans, and tell the world
how my coaching program has DRAMATICALLY altered their
business for the better.

Before I tell you how powerful this call is, I want
to give you some special instructions.

I want you to listen to this call through a “filter.”
Since you’ve read the Manifesto and the Missing
Chapter, I want you to keep those concepts at the
top of your mind when you listen to my client discuss
his INCREDIBLE path to a personal fortune.

Tonight’s call is with my client Mike Filsaime. And
before you say, “well all his money was generated
from the launch of Butterfly Marketing,” I want to
make one point.

When Mike started in my coaching program he was doing
$15,000 a month. Fast forward 16 months later, he brought
in over $150,000 with only 8% (about $10,000) coming
from Butterfly Marketing.

Mike is a VERY sharp and VERY gracious guy. You will
learn a TON as Mike walks you through step by step
from working all alone to building a real Interent
based business.

Translation:

I don’t have the time of day to read this but I actually at least know Mike and his stuff is pretty good and loser’s like you usually buy this kind stuff hoping you’ll actual earn a couple bucks online and so I thought, well if you are going to be making a big mistake and not take my coaching and tossing away 97 bucks I might as well get my 70%.

3 Stars ***

From Mike Filsaime:

Well yes I got one from Mike for his own product, but I was so pissed with it that I actually perma deleted it and hit unsubscribe from his list, so I can’t share how tacky it was.

Translation:

-1 Stars -* with a bonus – for seeming so pitchy for his own product.

From Yaro:

…What Is Butterfly Marketing?

Let’s get this question out of the way first. Mike explains things in more detail in the manuscript of course, but essentially to “butterfly market” is all about viral marketing. Viral marketing is when the marketplace itself – as in your customers and the general public – promote your product for you. It spreads “virally” without you having to proactively sell or promote beyond the initial system you set up. If you have success with viral marketing you don’t need to spend money on advertising or ongoing promotion
- it’s set and forget.

Translation:

I read this interesting information product that I actually use on daily basis and I’d like to give you my honest opinion and some real information about what to expect if you were to purchase this product.

5 Stars *****

I got others too, but needless to say they were poop as well. I sure hope that when I am making the kind of money that these guys are making that I can stay awake long enough to care about what I’m sending out to my list.

The winner is Yaro [with a slight honorable mention to Rich Schefren]…the young upstart on the Internet marketing scene.

The ironic thing is that the actual Butterfly Marketing Manuscript [based on the fact that I did read the freebie chapter] looks like it has very good information in it. If it wasn’t for Yaro, I never would have known about it.

So, head over to Entreprenuer’s Journey and download the Leaked Chapter…then if you buy it the commission will go to the right person.

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