Art Of Money

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Free business books are good…

In a first-of-its-kind initiative, HarperCollins Publishers has made the full content of Go It Alone! available free for readers at this Web site. You can access the life-changing ideas in this book, at no cost.

You can read the entire book on Bruce Judson’ site, I’ve only skimmed it but it looks like a worthwhile read, which focuses on the advantages that are available to today’s solo entreprenuer. The chapter I took a look at had some good stuff:

Go-it-alone entrepreneurs have carefully thought through the dynamics of their business system and eliminated the potential bottlenecks to growth. With few exceptions, these businesses share several core operating principles: These stand at the heart of every successful go-it-alone business. We’ve already discussed three of these: personal leverage, extreme outsourcing, and relentless repeatability, that enable founders to focus on what they do best.

I really like the “extreme outsourcing” because it leads to competitive advantage and the all important factor of scalability even in a micro operation.