Born Rich by Jamie Johnson

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I have been searching for this video for a while, since I first heard about Jamie Johnson when he was promoting a more current project of his called The One Percent.

This video is called Born Rich and it is a documentary about Johnson’s life being the great great grandson of the man who founded Johnson & Johnson. In this film he decides he is going to break the family taboo and actually talk about what it means to inherit or be born into large amounts of money.

The film ends up being an insider’s view on the kids of some of the wealthiest families in the world and if, like me, you are intrigued by money and its effect on people, then you’ll find this film very fascinating. The style is very down to earth, even amateurish, which gives it more impact.

There are many great scenes, but one of my favorite is Ivanka Trump giving Jamie a tour of her childhood bedroom with its 90210 fan posters on the wall and then panning to the shockingly amazing view out the window showing an intimate gaze over Central Park from the 67th floor of the Trump Tower.

It’s almost feature length, so make some popcorn, relax and enjoy. Also, the nice thing about Google Video is that you can go and download the video and play it off-line.

http://video.google.com/videoplay?docid=7457140802142500840


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Posted on Thursday, March 29th, 2007 at 4:13 pm In psychology of money |

3 Responses to “Born Rich by Jamie Johnson”

  1. By Jennifer, March 29th, 2007 at 5:37 pm

    I agree with you, this is a great movie. I saw it back on HBO when they were playing it non-stop for a month. It is truly an inside look that you don’t get often.

  2. By Nneka, March 30th, 2007 at 6:13 am

    Interesting indeed. Like Jennifer, I saw it on HBO when they were playing it. I think the most interesting guy was the one from Europe who said he doesn’t understand why people ask you, “What do you do?” as an opening line to conversation.

    I found it most intriguing that there are tons of middle class kids that act just like the 1%, so money doesn’t seem to have much to do with it. I think it’s a cultural thing.

    Cheers,
    Nneka

  3. By bt, April 27th, 2007 at 3:28 pm

    This was a really great movie. I thoroughly enjoyed it. I was really struck by how lost a lot of the kids seemed. And how human. I thought the filmmaker did a great job of showing humanity behind the money.

    So weird how the parents were so uncomfortable with how to handle the situation. At least the filmmaker’s father was open to exploring that, rather than just shutting down.

    Thanks for sharing that.

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