Better Than Alexa?
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A couple months ago I added Art of Money to the Quantcast system.
Introducing Quantcast Internet Ratings
Quantcast is the world’s first open Internet ratings service. Advertisers can find reports on the audiences of millions of web sites. Publishers can ensure their sites are represented accurately by tagging them for direct measurement. The service is free to everyone.
Now, as I’ve written about before, there are some serious flaws with Alexa as far as rating a site’s traffic goes. The reason it is inaccurate is because it only measures traffic from people using the Alexa toolbar.
Quantcast tries to solve this problem by requiring webmasters to place a piece of JavaScript on their site. This allows Quantcast to measure every visitor to a site and therefore get an accurate picture of a site’s traffic.
The downside, of course, is that they can’t offer a great comparison between sites until every site is being tracked.
The stats are actually quite accurate, and fascinating as they provide quite a bit of demographic information.
The really cool thing about this is if you want to sell advertising on your site, your potential advertisers will be very interesting in this information…which is exactly why the Quantcast system was created.
Take a look at the Art of Money page which has some basic traffic and ranking information on it.
But if you take a look at an top traffic site like ProBlogger, you can see the full power of the Quantcast system.
Give it a try for a couple months and see how your site stacks up. It would be nice if their system would catch on and become a real competitor for Alexa.
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Comments ( 1 Comment )
Priscilla Palmer added these pithy words on Aug 09 07 at 10:24 amThanks for sharing this information. I know I’ll check it out. I’m sure that many others will also.