An Example of Very Clever Copywriting

Dec 12

Take a look at this 2 minute commercial for an Argentine political candidate.

0 An Example of Very Clever Copywriting

This post was written by Jon Symons, see . Or use the contact page to get in touch.

8 comments

  1. Nice find. I was like… “Why is this so clever? Because it has a focus on the line being read?”

    I have to say, I am very impressed.

  2. Ya, I was going to explain it, but then I thought it would be more fun to “discover” it.

  3. Very cool. I’m just surprised it’s in English!

  4. Amazing

  5. That is awesome, especially for someone who spent a lot of his life in Argentina. I do wonder why it’s in English though.

  6. Cesar, I wondered about the English as well…my guess is that the advertising agency or whoever made it, knew that it would be good for business to put out an English version…just a guess though.

  7. Wow, how refreshing to see clever, well-written, thoughtful copy in a political ad! I’d love to see something like that stateside.

  8. That is genius at work. I wonder who came up with it. Just a perfect way to illustrate that it’s about perception.

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