An Example of Very Clever Copywriting
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Take a look at this 2 minute commercial for an Argentine political candidate.
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Comments ( 8 )
Dave Davis added these pithy words on Dec 12 06 at 1:03 pmNice find. I was like… “Why is this so clever? Because it has a focus on the line being read?”
I have to say, I am very impressed.
Jon added these pithy words on Dec 12 06 at 1:08 pmYa, I was going to explain it, but then I thought it would be more fun to “discover” it.
Alison added these pithy words on Dec 12 06 at 2:41 pmVery cool. I’m just surprised it’s in English!
So added these pithy words on Dec 12 06 at 7:48 pmAmazing
Cesar Gonzalez added these pithy words on Dec 14 06 at 3:57 pmThat is awesome, especially for someone who spent a lot of his life in Argentina. I do wonder why it’s in English though.
Jon added these pithy words on Dec 15 06 at 10:59 pmCesar, I wondered about the English as well…my guess is that the advertising agency or whoever made it, knew that it would be good for business to put out an English version…just a guess though.
Jessie Jane added these pithy words on Dec 16 06 at 11:58 amWow, how refreshing to see clever, well-written, thoughtful copy in a political ad! I’d love to see something like that stateside.
Nneka added these pithy words on Dec 19 06 at 8:01 pmThat is genius at work. I wonder who came up with it. Just a perfect way to illustrate that it’s about perception.