33 Percent of Top Digg Stories Submitted by Only a Handfull of Users
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Have you ever wondered why your greatest latest article languishes with 4 Diggs while every second story some people write makes it to the front page?
Sorry to say it’s just like high school and you and I aren’t in the in crowd.
Influencing The New Influencers is a post that lays out what goes on behind the scenes in an effort to manipulate the massive power (and wealth) that these social bookmarking sites control.
…one third of the stories that made it to Digg’s home page were submitted by 30 users (out of 900,000 registered ones), and that one single person on Netscape, who goes by the online handle “STONER,” was responsible for 13 percent of the top posts on that site.
It goes on to talk about bribes and ancillary industries popping up around these popular sites. Worth a read if you want a bit of in-depth analysis of social bookmarking.
I love how you end by saying bookmark this story so others can enjoy it. Brilliant piece of irony.
13% by one person. That’s someone with a lot of time on their hands. The big question is, “why should we care about diggers”? From everything that we know, it’s very tough to monetize traffic received from them.
@Kimber…you never know when one of the “30″ will pop by
@Al Davies…lots of good reason to care about Digg traffic:
1. If you run impression based ads = $$$$$
2. Even if a small percentage become regular readers; that’s good right?
3. Even if a small percentage go and blog about your story you are bringing in lots of new links.
4. If you are running any kind of testing or conversion tracking on your site, then it is a great opportunity to learn and improve your site.
In general though, yes I’d rather have 2000 referrals from Life Hacker or ProBlogger than 10000 from Digg, but I won’t complain either way.